Writing & Speaking

Writing

Audrey has written a number of blogs and has guest posted for other blogs.

She now writes on Medium here.

The Convergence of Product Led Growth, SaaS and Customer Data Platforms

In the last couple of months I’ve attended 3 conferences here in San Francisco, each with their own specific focus area, all of which are core to my business and the consulting I do around Customer Journey Optimization. But it wasn’t until I attended the final of the 3 conferences that I took a step back to think about these disparate focuses. After some thought, it occurred to me that I am the only person that would have likely attended all three conferences. Read More

  Funnel Hacking: More Crucial than Growth Hacking

While Growth Hacking is focused on bringing as many eyeballs to your site as possible, Funnel Hacking wants to make the most of the eyeballs that come your way and convert as many of them as possible, and then once converted, extract as much value as possible.  Read More

Speaking

Online Training Course

This class will teach students how to prepare their startup for agility, experimentation and personalization so that their product and marketing experiments to increase conversions and customer value are able to be executed free of developer involvement.

Students will learn about:

  • The 8 stages of the Customer Funnel
  • Key tools to leverage for your startup and how to use them
  • How to define and extract pertinent information about your users and how they are using your app

View Course

Past Speaking Engagements

2016

2017

Audrey is available to speak on panels about the following topics:

  • Customer Journey Optimization
  • Product Led Growth
  • Pricing